Since its rollout earlier this year, CPG brands have looked to Walmart Luminate to gain deeper insights into how their customers interact with a purchase of products. Tools like Shopper Behavior and Customer Perception give access to a wealth of data on shopper behaviors, from in-store purchases to online pickups and deliveries. This comprehensive data can help brands make more innovative, more responsive decisions, such as adjusting marketing strategies, improving product placements, and identifying key trends in customer preferences.
But, many suppliers are missing out on the full capabilities of Luminate, leaving valuable insights on the table. Here are four ways BOLD is maximizing the platform for our partner brands:
1. Grow Online Customers
Combining the proprietary platform data with other reporting tools can unlock insights that no single tool can provide.
- Competitive analysis of who's taking customers
- Identify unbranded keyword insights & optimize PDP
- Configure KPI dashboards to monitor behaviors
- Tie it all together with a post-optimization report
This integration uncovers competitor loyalty and category share, helping you understand the digital behaviors influencing purchase decisions.
2. Identify and Research Performance Issues
Luminate gives you unparalleled clarity on the factors driving your performance, whether growth or decline. Our client deep dives include:
- Setting up custom segments and dashboards
- Comprehensive analysis using all Shopper reporting modules
- Walmart panel studies
- Detailed 15+ page reports
These insights enable you to understand the nuances behind customer behaviors and market trends, helping you make informed decisions to address critical challenges.
3. Transform Media Performance with Luminate Shopper Data
While Walmart Connect (WMC) isn’t directly linked to Luminate, you can enhance your media strategies by finding deep insights into the omni-shopper. Our approach to this includes:
- Creating test and control store setups
- Developing custom shopper and product segments
- Conducting detailed analysis of media performance and customer behavior
4. Improve Product Launches
Our Bold Labs tests use Luminate's customer focus to deliver deeper insights and greater confidence in your product launches. By analyzing category innovations, growth trends, and customer segment penetration, we create robust sell-in stories for merchants. Our capabilities include:
- Concept validation and pre-market analysis
- In-market test and launch phase analysis
- Tracking customer KPI velocity and measuring lift from test items
Why Partner with BOLD to Maximize Luminate?
By partnering with BOLD, you gain access to a team of experts who can maximize Luminate's capabilities to drive incremental growth and optimize your digital shelf. Our tailored strategies help you:
Ready to get more out of Walmart Luminate? Let's talk about a tailored strategy for your brand.
