Why does the natural market work on Amazon?
Shoppers outside of major metro areas usually can’t find what they want or need at their local stores. So where do they turn to? Online! Big brands and niche brands both have equal access to these shoppers on Amazon. This creates a great opportunity to educate people on your products and share your brand’s story!
Be sure your getting the most from your Amazon listings with these seven best practices from our team of eCommerce experts:
1. Invest in appeal with your listing images.
- Use colorful, enticing imagery.
- Highlight nutritional callouts or natural ingredients.
Pictured: Silver Hills listing image on Amazon. Image source: Amazon.com
2. Tell the ingredient story.
- Share your brand’s origin story.
- Show transparency in ingredient sourcing.
Video: Silver Hills A+ listing content on Amazon. Video source: Amazon.com
3. Showcase social proof to address barriers to purchase.
- Bring reviews into your listing images.
- Select reviews that connect with your ideal customer and resolve doubt.
Pictured: Happy Tots listing image on Amazon. Image source: Amazon.com
4. Highlight sustainability.
- Sustainable practices resonate with natural shoppers.
- Show and tell with copy and images.
Pictured: Lemi Shine listing image on Amazon. Image source: Amazon.com
5. Tie product to health needs.
- Include health-related search terms to add SEO power.
- Build confidence in the buy.
Pictured: Silver Hills A+ listing content on Amazon. Image source: Amazon.com
6. Bundle to get the buy!
- Sell variety packs to entice purchase.
- Extend price range with multi-pack approach.
Pictured: Hippeas listing image on Amazon. Image source: Amazon.com
7. Make trial affordable.
- Focus on getting the initial purchase not profitability.
- Lower the price barrier to discovery and make it easy to say yes!
Pictured: GoGo Squeeze listing image on Amazon. Image source: Amazon.com
Ready to launch your natural products on Amazon?
Our experts would love to help you define your path forward.
