As announced in this morning's company press release, we are proud to welcome Horacio Trevino to the Bold Retail team as our Chief Operating Officer (COO). In his over two decades at P&G, Horacio held leadership roles on notable brands like Pantene, Pampers, and Head & Shoulders. Most recently, he led eCommerce and marketing for P&G's $9 billion Walmart, Inc., business - a business that spanned 10 different product categories.
There are many different factors critical to profitable eCommerce growth in CPG. Brands need to be able to select (or design) the right items, price them appropriately, market them, present them in a compelling way, and get them all the way to shopper's home efficiently. At Bold, we know that this work benefits from the leadership of "product people" - experienced managers who've run a business and who understand how all the pieces fit together. Horacio definitely fits the bill.
In his new role, Horacio will be leading our eCommerce consulting services which include Market & Competitive Analysis, Portfolio Strategy, and Marketing Planning. We're excited about the leadership that Horacio brings to our team along with the expertise that he will bring to our clients!
For more information about Bold Retail and our unique approach, please explore our site here: www.boldretail.com
For more information on this story, please see full press release here: PRNewswire
