We’re excited to announce that Bold Strategies, Inc., (BOLD®), has joined forces with Harvest Group, a national integrated commerce agency.
Harvest Group, known for its 18-year track record of growing CPG brands, is acquiring BOLD to enhance its media and marketing capabilities. Our combined capabilities will create a holistic offering across in-store, digital, and media for BOLD and Harvest Group clients.
What This Means for Our Clients
At BOLD, we’ve always focused on providing data-driven, results-oriented solutions for Shopper Marketing, Creative Design, Retail Media, and Innovation Testing. As part of Harvest Group, we’ll be able to deliver a broader set of services, supporting brands with a comprehensive go-to-market solution.
"Customers consistently tell us they need a unified approach to navigate today's complex retail landscape," said Ross Cully, CEO of Harvest Group. "Together, we'll offer what clients have been asking for—a truly integrated partner across media and commerce."
Harvest Group serves brands across every major retailer and at over 42 retail media networks (RMNs), including API connections at all 5 major RMNs. By combining with Harvest Group’s expanded services and resources, BOLD clients can look forward to opportunities to access Harvest Group’s suite of integrated commerce solutions, including:
- Omnichannel Retail Management: Full-service support for brands connecting in-store, digital, and media strategy across Walmart, Amazon, Target, Kroger, Costco, and Sam’s Club.
- Digital Commerce: Managed service to ensure retail readiness to grow online sales with the right product assortment, optimized content, and agile advertising strategies.
- Performance Media: Dedicated experts managing media planning, spend, strategy, and execution holistically across retail media networks, social media advertising and paid search.
- Insights & Analytics: Tech + Touch approach uses a range of best-in-class data to develop compelling, visual sales stories to prepare teams for conversations with buyers, inspire innovation, and more.
Strengthening Our Collective Team
Our people are at the heart of this acquisition. Over 90% of BOLD’s team will transition to work alongside Harvest Group, ensuring that the passion, talent, and dedication that defined BOLD’s success will continue to thrive. As part of Harvest Group’s 350-person strong team, BOLD brings deep expertise in ecommerce, shopper marketing, and creative services to complement Harvest Group’s impressive portfolio.
"This acquisition is about people," said Darcy Ramler, CEO of BOLD. "BOLD’s talented group and Harvest Group’s proven expertise will elevate how we serve our clients. Together, we’re creating a fully integrated approach that connects across every commerce channel, driving real impact for our clients."
Looking to the Future
The addition of BOLD is part of Harvest Group's dedication to continuing to expand their offerings as a fully integrated commerce solution.
“By joining Harvest Group, we’re creating the first true ‘total retail’ agency that can serve brands’ sales and marketing needs in every channel, online and off,” said Allan Peretz, Founder and Chairman of BOLD.
We’re excited to be part of the team at Harvest Group and look forward to continuing our commitment to innovation and client success.
To learn more about Harvest Group and the expanded services available to our clients, visit www.harvestgroup.com.
