Amazon Tips: Boost Amazon Posts into Sponsored Brand Ads
Amazon’s recent launch offers brands a new option for maximizing their impact on the platform. Brands can boost Amazon “Posts” through Sponsored Brand (SB) or Sponsored Brand Video (SBV) ads, bringing your content directly into in-grid search results—right where purchase decisions are made.
Amazon Posts is a feature that allows vendors to create and share shoppable, brand-curated content in a browsing and discovery format, similar to a social media feed. The tool is designed to enhance the shopping experience by integrating it with the customers' journey on Amazon. When brand followers and prospective customers interact with these posts, they are directly taken to the product detail page (PDP).
Posts are a free tactic provided by the platform and an opportunity for brands to engage directly with their followers without incurring additional costs.
The new boost feature can be accessed through the Posts manager in the advertising console. When advertisers select to "boost a live post" they’ll be directed to the Sponsored Brands campaign builder, where they can review their settings and publish the campaign.
Image credit: Amazon Ads
This capability allows brands to build on their successful organic posts, raise brand awareness and receive new insights into brand building on Amazon. The option to turn Posts into sponsored ads also means more ability to test creative and messaging.
At BOLD, we see this as another powerful tool in our arsenal to drive performance for our clients. By turning organic content into potent paid support, we’re able to amplify what’s already working well for your brand. Our teams across Creative, Strategy and Media are closely collaborating to identify which posts resonate most with your audience, ensuring we boost the content that truly makes an impact.
As we test this feature further, we’re excited to uncover the best triggers and strategies for when and how to use these boosts. It’s not just about staying ahead of the curve—it’s about leveraging every opportunity to help your brand shine.
Ready to see how this can work for your brand? Let’s talk about how we can integrate this into your strategy today!
