We are excited to welcome Erik Carlson to the BOLD team as Senior Director of Media.
Erik has more than 15 years of experience developing OmniCommerce strategy for CPG and durables brands, driving brand and market share growth. He has worked with brands like Moosejaw, Blueair, Bonnie Plants, and Mizkan.
He says he's excited about working with BOLD's Performance team and building onto the already great Retailer Media Network capabilities for "all the great brands Bold already works with and making a difference for all the brands who are not currently working with Bold (but soon will be)."
Here's a bit more about Erik in his own words...
What's the first thing you ever bought on Amazon.com? What does that say about you?
Doyle Brunson's Super System: A Course in Power Poker. Always enjoy learning more about something I'm passionate about and expanding my skill set.
What is that one song that's the soundtrack to your life? If you're not a music lover, what's your favorite book?
No one song or soundtrack - I enjoy all music and adaptable to all situations
Where would you go if you could hop on a plane without worrying about expenses?
21-day country-hopping across Europe.
I'm happiest when I'm...
With family.
People would be surprised to know that...
My son is going to be a freshman in high school (going to be 15 in August).
