Retail Media, which will be a $30 billion industry this year, isn’t just about Amazon anymore. Successful CPGs in 2021 need to be “multi-retail” - in other words, they need to be able to advertise just as efficiently on Walmart.com, Instacart.com, and Kroger.com not to mention emerging platforms like GoPuff.com.
Today, we’ve released our new Demystifying Retail Media Whitepaper which answers the questions that brands are asking. Specifically:
- What tools will I need?
- How should I prioritize my spend?
- How should I think about KPIs
