It’s easy to love the new, innovative, ambitious idea. But sometimes, dreams of success and innovation collide with unexpected pitfalls and unintended consequences.

On this episode of CPG Launch Leaders, co-hosts Darcy Ramler and Allan Peretz countdown their top five CPG new item failures.

Join us as we discuss:

• The importance of concept and qualitative testing
• How to better understand customer desires and emotional brand connections
• The importance of being aware of customer and category trends

Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!