If one key ingredient can launch a full line of safer cleaning options, why not make it a product all its own?

In this episode, we're joined by Curtis Eggemeyer, the CEO of Lemi Shine.
Curtis has helmed the “Better For You” household cleaning products brand since 2007 and has continued the brand's success through exponential growth, expanding its presence into new categories with over 30+ products.

Curtis takes us on a journey through the world of innovative cleaning products, sharing the remarkable story of how one ingredient, citric acid, became the driving force for exponential growth.

Join us as we discuss:

• How Lemi Shine launched citric acid as a standalone product after initially being hesitant and the success that followed.
• Innovative ways Lemi Shine uses Amazon to test and validate new product ideas.
• The evolution of product launches over the past 15 years.

Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!