Since 2000, roughly 40% of RX to OTC switches have failed. This doesn’t even take into account the countless switches that fail to make it out of development.
In this episode, Susan Levy, Founder and Principal of SBL Consulting Group, and seasoned expert in consumer healthcare and RX to OTC transitions, shares valuable insights into the challenging world of switching medications from prescription-only to over-the-counter.
Join us as we discuss:
- Navigating FDA Regulations
- Understanding Consumer Behavior & Crafting Consumer Insights
- Strategies for Growth in Consumer Healthcare
Find us on Spotify, Apple, and anywhere you listen to your favorite podcasts, or click the player below to hear this episode now!
Listen to "Navigating the Challenging Path: RX to OTC Transitions" on Spreaker.
