Client Spotlight: Proxeed® Launches Fresh New Shopping Experience for DTC

BOLD is excited to introduce the new Proxeed® website. BOLD built the site on behalf of Alfasigma USA, Inc., to create a seamless shopping experience that features products formulated to support individuals' or couples' fertility journeys.  

BOLD and the team at Alfasigma USA, Inc., the exclusive U.S. distributor of the brand Proxeed®, collaborated to deliver an engaging user experience for both Proxeed® Plus and Proxeed® Women, addressing the unique needs and preferences of their target shoppers—men aged 25-50 and women aged 25-35 who are seeking to improve their fertility odds.*

Elevating the Proxeed® Brand

This project was all about creating exceptional DTC shopping experiences.  Our primary creative challenge was to elevate the Proxeed® brand while clearly differentiating between Proxeed® Plus and Proxeed® Women. The result is a website that highlights the unique qualities of each product and emphasizes the unified mission of the Proxeed® brand.

What we love about the new Proxeed.com:

• Homepage and Product Detail Pages (PDPs): We meticulously designed the homepage and two PDPs to reflect the latest brand direction. 
• User Experience (UX): The new site offers a sleek, user-friendly experience that guides visitors through their shopping journey with ease. From intuitive navigation to clear calls-to-action, every element is designed to enhance user engagement and satisfaction.
• Visual Appeal: We focused on creating a visually appealing website that reflects the Proxeed® brand’s ethos and future direction. The design balances modern aesthetics with functional elements, making the shopping experience enjoyable and efficient.
• Addressing Key Purchase Barriers: Understanding any potential price or form factor barriers, we ensured that the website effectively communicates the value and benefits of Proxeed® products. 

Discover the New Proxeed® Website

We’re thankful to the Alfasigma USA, Inc. team for being an incredible client on this project. It was a pleasure to work together to bring their vision to life. 

You can check out Proxeed® products on their website and Amazon.

How do you get a website that’s built for sales growth? Connect with our team to discover how the BOLD approach can transform your brand’s DTC presence!