BOLD!® Blog

Navigating the Latest Shift in Consumer Behavior: Trading Down

In the ever-evolving landscape of eCommerce, we at BOLD are continuously seeking to offer actionable insights that can ...

How Geo Location Advertising Keeps You Connected to Your Customer

Customers increasingly rely on their phones as powerful tools for navigation and as gateways for marketers to establish a ...

How to Build an SEO Strategy that Fuels Your Entire Sales Funnel

CPG brands looking for sales acceleration in the new year know that a full-funnel approach to media strategy is a ...

How to Use Digital Shelf Analytics to Build Better Strategy

Your digital shelf is where your brand converts shoppers. It includes content for any digital storefront that’s owned by ...

Retail Recon: Gourmet Cookies on Walmart.com

Gourmet cookies are a niche, high-sales-opportunity product inside the vast Cookies category on Walmart.com. While search ...