BOLD!® Blog

Creating Cohesion: The Power of Brand Guidelines

As a Junior Art Director at BOLD, I design various forms of media for our diverse CPG clients. I have designed websites, ...

BOLD's Brit-Born COO on Why He Loves the Fourth

I love July 4th. I love the fireworks, I love the decorations, I love the “Americana” of it, and I obviously love the ...

What the Potential TikTok Ban Could Mean for Media Plans

You've seen the headlines that the U.S. could ban TikTok in the near future. Even as the ban looms, many brands are ...

A Second Look at Third Party Selling

For large branded goods companies today, “third party” eCommerce marketplaces are a headache. They are messy, ...

Retail Recon: Probiotics on Amazon

The Probiotics category is quite large, with monthly sales of over $75 million a month and dominated by a few significant ...