BOLD is excited to welcome our newest Vice President of Client Strategy, Diana Allwein, to the team!

Diana has over 20 years of integrated marketing experience. A creative problem solver, proven mentor, and skilled collaborator, Diana considers herself a "forever student of marketing." She comes to BOLD with a focus on strategic marketing campaign development rooted in consumer behavior and maximizing ROI. Her drive to exceed sales and market share goals by creating new revenue streams and brand innovations will no doubt help push BOLD to greater heights.

We wanted to get to know more about Diana in her own words. Here's what she had to say…

Why did you decide to join BOLD Strategies?

Because I am fascinated by e-commerce and am excited to focus on It!

What's the first thing you ever bought on Amazon.com? What does that say about you?

Ray Charles Sings for America CD in 2004! I love classic music 😍

What is that one song that's the soundtrack to your life? If you're not a music lover, what's your favorite book?

10,000 Maniacs – These Are Days

If you could hop on a plane and not have to worry about expenses, where would you go?

New Zealand

"I'm happiest when I'm..."

With my family (people and fur babies)

"People would be surprised to know that..."

I'm a huge NASCAR fan!