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Launch with confidence.

For decades, product launches have relied too heavily on what consumers say they’ll do rather than what they actually do. We decided to change that.

Let's innovate!
Beaker with test tubes containing magenta liquid

70% of new product launches fail
within the first two years.

How does BOLD Labs help solve this industry problem?

Lime green unique product idea Product Blind Spots

Rapid Iteration

We leverage a diverse set of testing tools to optimize your product before launch.

Blurry screen phone and laptop Lack of Context

Native Testing

We go where shoppers shop: the digital space. Context shapes consumer attitudes and behaviors.

Cloud with ellipsis Insufficient Measures

Robust Measurement

We help you diversify your success criteria by incorporating purchase intent and sales KPIs so you can test behavioral outcomes, not just stated consumer intent.

Real World Interactions = Actionable Data

We use transactional shopper data to help you better gauge size of prize, market viability and consumer perception — all before your new product ever hits the shelves.

Stated
Consumer
Intent

  • Inconsistent reliability
  • Slower to fix commercial barriers
  • Not a channel specific assessment

Proven
Transactional
Testing

  • Channel-specific KPIs scorecard
  • Accurate forecasts based on real sales
  • Rapid optimization of sales funnel

The BOLD! Labs Toolkit

Our toolkit blends the best traditional and digital testing methods to deliver
breakthrough methodologies that guide every stage of the innovation lifecycle.
 Tests are offered a la carte or as a complete package.

Opportunity Finder

Understand the size and shape of the opportunity from the digital landscape POV, filling in gaps in traditional R&D coverage.

Social Screener

Identify top concepts at top speed to accelerate your innovation pipeline while ensuring purchase intent with real-world consumers.

Rapid Feedback Screener

Gain invaluable insights through live user testing with hundreds of screened and qualified testers interacting with conversion-designed materials and answering guided questions.

Concept Tuning

Identify which of your concepts resonates best with your target audience and has maximum potential for success with rapid, iterative testing, fine-tuning and retesting.

Simulated Shelf Tests

Understand how your product will perform in-store before it ever hits shelves by placing it in a realistic digital shelf environment and analyzing shopper decision-making.

Social Marketing Testing

Zero in on a winning go-to-market strategy by testing creative elements and messaging in real-world environments before full-scale launch.

PDP Testing

Ensure your product listings are engaging, clear and optimized for maximum conversion across all your key digital platforms.

Digital Test Markets

Gauge true purchase intent and drive optimization and ATC lift before bring a product concept to production.

Opportunity Finder

Understand the size and shape of the opportunity from the digital landscape POV, filling in gaps in traditional R&D coverage.

Social Screener

Identify top concepts at top speed to accelerate your innovation pipeline while ensuring purchase intent with real-world consumers.

Rapid Feedback Screener

Gain invaluable insights through live user testing with hundreds of screened and qualified testers interacting with conversion-designed materials and answering guided questions.

Concept Tuning

Identify which of your concepts resonates best with your target audience and has maximum potential for success with rapid, iterative testing, fine-tuning and retesting.

Simulated Shelf Tests

Understand how your product will perform in-store before it ever hits shelves by placing it in a realistic digital shelf environment and analyzing shopper decision-making.

Social Marketing Testing

Zero in on a winning go-to-market strategy by testing creative elements and messaging in real-world environments before full-scale launch.

PDP Testing

Ensure your product listings are engaging, clear and optimized for maximum conversion across all your key digital platforms.

Digital Test Markets

Gauge true purchase intent and drive optimization and ATC lift before bring a product concept to production.

No more guessing.
No more surprises.

No more costly fails.

4x Greater Speed to Market

vs company baseline for in-house launches

Millions in Loss Prevented

vs company baseline for in-house launches

12:1 Project ROI

iPad with analytics dashboard

Ready to de-risk
your product launch?

  • Commerce growth made simple.
  • Commerce growth made simple.
  • Commerce growth made simple.
© Bold Strategies, Inc. 2024