As a frozen food brand, Pitaya’s biggest opportunity was to increase visibility in the competitive OGP space.

BOLD’s targeted campaigns emphasized the ease of picking up Pitaya’s frozen smoothie packs and ready-to-eat smoothie bowls. Ad placements appealed to shoppers using Walmart's grocery services and enabled Pitaya to leverage the relationship between online grocery efforts and physical store visits to increase ecommerce and in-store sales, driving strong omnichannel growth.